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Designed by industry mogul Eric Avar, the Nike Air Foamposite One revolutionised basketball performance with its unprecedented liquid-moulded polyurethane upper that was outsourced to a South Korean car manufacturer who created the mould for $750,000. Opposing the typical leather, suede and rubber materials that dominated the game back in the 1990s, the Air Foamposite carved a new path for athletes of the era and was quickly picked up by Orlando Magic point guard – Penny Hardaway – as his very own signature model.
